Do you know your audience?
Do you know who reads your blog? Male or female? Old or young? What country they are residing in? No! neither did I until recently.
As I discussed in my post the other day on Blogging Rule 8 analytics can help you with more things than the amount of traffic your website receives.
I particularly love the audience insights which gives you a breakdown of the age of your audience, their gender, location and even which devices they are looking at your website on!
How amazing is that? I love checking these figures out.
I was excited enough when I saw the figures for the number of impressions my website was receiving without the split of all the categories I found when I started digging.
Audience Insights are important.
The analytics I use even tell me the interests recorded by the individual reading my blog. This is amazing to see as you just can’t imagine ever knowing this amount of information about your readers and followers.
I love knowing all about them. What analytics do you use? Do you know all about the people who read your posts?
You should as this can help you write more relevant posts and get more traffic which in turn can help you make your brand and website more successful.
I love it when I learn things as I can then spread the word on my blog and help all of my readers to use the tips and tricks I learn much quicker.
Blogging Rule 18 tomorrow.
Thanks for reading.